5 Video Strategies Every Real Estate Agent Should Use in 2025

The real estate industry has changed. Buyers start their search online, and the agents who master digital marketing win more listings and close more deals.

Video is no longer optional—it's expected. Here are five strategies that top-performing agents use to stand out.

1. Create Videos for Every Listing

Yes, every listing. Not just the luxury properties.

Here's the math: A professional videographer charges $300-500 per video. For a $300,000 listing with a 3% commission, that's $9,000 gross. Spending $400 on video is a smart investment.

But what about your $150,000 listings? The economics don't work as well.

The solution: Use AI-powered tools like ClipNList to create professional videos for under $1. Now every listing gets video, regardless of price point.

2. Leverage Social Media Shorts

Short-form video is dominating social media:

Instagram Reels
TikTok
YouTube Shorts
Facebook Reels

These platforms are pushing video content hard, meaning organic reach is still achievable.

Content ideas:

15-second property highlights
"Just Listed" announcements
"Just Sold" celebrations
Market update snippets
Behind-the-scenes of showings

Pro tip: Vertical video (9:16) works best for these platforms. ClipNList supports this format natively.

3. Build a YouTube Presence

YouTube is the second-largest search engine. People actively search for:

"Homes for sale in [your city]"
"[Neighborhood] real estate"
"Moving to [your city]"

Create content that answers these searches:

Neighborhood guides
Market updates
Buyer/seller tips
Property tours

The videos you create today will generate leads for years.

4. Use Video in Email Marketing

Video in email increases click-through rates by 300%. Use it for:

New listing announcements
Open house invitations
Market reports
Client testimonials

Tip: Most email clients don't play embedded video. Use a thumbnail image with a play button that links to your video.

5. Personalized Video Messages

Stand out from other agents by sending personalized video messages:

Listing presentation follow-ups
Thank you messages after closings
Birthday/anniversary greetings
Market updates for past clients

Tools like Loom or BombBomb make this easy. The personal touch builds relationships that lead to referrals.

The ROI of Video Marketing

Let's talk numbers:

Listings with video get 403% more inquiries
Real estate videos generate 66% more qualified leads
Buyers spend 2.4x more time on listing pages with video

If video helps you win just one more listing per quarter, what's that worth?

Getting Started

You don't need expensive equipment or a Hollywood production crew. Here's a simple tech stack:

Property videos: ClipNList (turn photos into videos instantly)
Screen recording: Loom (free tier available)
Editing: CapCut (free, powerful mobile editor)
Scheduling: Later or Buffer (for social media)

Common Mistakes to Avoid

Waiting for perfect: Done is better than perfect. Start creating.
Ignoring analytics: Track what works and do more of it.
Inconsistency: One viral video won't build your brand. Show up regularly.
All promotion, no value: Mix in educational content, not just listings.
Poor audio: Bad audio is worse than bad video. Invest in a basic mic.

Action Plan

Start this week:

Create a video for your current listings using ClipNList
Post one short-form video on Instagram or TikTok
Set a goal: one video per listing, one social video per week

The agents who embrace video now will dominate their markets in the years ahead. Don't get left behind.